Tuesday, 2 April 2013

Florrie - Introduction (2010) EP Review

Florrie is the stage name of British singer-songwriter Florence Arnold, who first rose to the pop world's attention as a drummer. Doing session work in her late teens and eventually becoming in-house drummer for Brian Higgins' Xenomania songwriting and production team (a prolific hit factory, but best known for effectively being the creative brains behind Girls Aloud), Florrie struck out on her own as a solo artist in 2010. Florrie has played a long game up until now, avoiding any major label signings in favour of remaining independent and pursuing a less orthodox means of publicising her work - plenty of free releases, promotional work with fashion labels, and a strong internet presence. Introduction is the first of three complete EPs from Florrie and it can be downloaded gratis from her website.